Corporate reputation drives the success of every business.
A survey of more than 600 leaders of the top US companies found corporate reputation significant to their success and vital to achieving their business objectives.
Reputation helps business sell products, build stakeholder confidence, and attract top employees and increases credibility in a crisis.
Robert Masters & Associates works within a four-step process to assess reputation to set short, medium and long term plans to achieve corporate objectives essential to establishing a sound corporate reputation.
Our processes include understanding reputation; setting reputation objectives; identifying and addressing issues; and exposing stakeholder groups to organisational plans and objectives.