In the age of 24/7 international media coverage, corporations, community groups and government may want or need to engage with news outlets.
Media relations could be for fast branding through the spiralling network of social and digital media sites, or to generate exposure to elevate and promote a corporate profile, launch a policy or address a crisis or controversy.
Robert Masters & Associates are communication consultants with specialist backgrounds and experience in all media channels.
We develop media relations strategies, identify target media organisations, research and prepare media briefings and releases and orchestrate interviews.
Robert Masters & Associates helps clients develop working and ongoing relationships with journalists and media industry experts.