Blog
Misinformation, Truth, Ethics and Trust
• Are corporate and national Values just branding fluff, or are they protectors of reputation and the guide to building societal or workforce cohesion and progress?
• Do they unite us, guide us through crises and inspire genuine trust?
• Are they effective in combatting misinformation in political campaigns?
Trust is a currency in today’s corporate and political worlds. Perception shapes reality along with reputations more than ever before. Truth Telling is perceived as subjective, belonging to the beholder’s interpretation rather than a universally accepted standard.
While personal interpretations of these may be growing in prominence, broader societal factors still play a significant role in shaping and influencing what is accepted as reality.
Are you communicating strategically—or just managing fallout when things go wrong?
The reputation and success of a business today increasingly depends on how effectively it communicates - internally and externally - employees, connecting with customers, or addressing stakeholders .
The public’s trust in election-related information is going to be constantly tested over the next month.
As the May 3 Federal election is now underway, the public's trust in election-related information will face unprecedented challenges.
Australian manufacturing companies are now facing the need to redefine who they are and what is possible with their markets.
The uncertainty being created in the dynamic market landscape, both locally and internationally, is putting greater focus on manufacturers to prioritise strategies to ensure long-term success. Innovate and thrive is the catch phrase.
Public Relations strategies are now crucial in navigating the increasing corporate and government retreat from diversity, equity and inclusion (DEI) amid shifting landscapes.
The increasing prevalence of reputational harm and declining trust highlights a critical issue in the public relations field today.
There is a growing mischaracterization of emergencies, crises, incidents, and issues.
The media puts many of them into the ‘crisis’ basket, which is very misleading for the public and is having an adverse effect on stakeholder and public perception and, in turn, reputations.
In today’s digital landscape, where misinformation and disinformation are prevalent, public relations (PR) practitioners play a crucial role.
As stewards of communication and trust, they must prioritize truth and transparency, ensuring the integrity of the information shared with the public.
One of the most important challenges Public Relations practitioners will face for years to come is preventing inaccurate data, false information, and pseudo-facts from compromising their organisation’s reputation and integrity.
Public relations practitioners are facing a growing conundrum with declining trust in business and political leaders and the global economy.
If public relations practitioners are looking to their business leaders, the media and politicians to help solve the trust/reputation issues with their communication plans, they need to do an urgent rethink.
The decision to allow World No.1 tennis player Novak Djokovic to play in the 2022 Australian Open within COVID measure guidelines is a salient lesson in poor reputation management.
Craig Tiley (Tennis Australia), Jaala Pulford (Vic govt) and the Medial Exemption Panels are now embroiled in that the Minister rightly describes - the decision ‘is what it is’.
No company, government, organisation, region or leader is immune from a crisis today. This may have always been the situation, but the 24/7 communication world ensures you cannot get away with the old approach of 'let's bury it'.